How to Build a Better RTD Set: Insights for Retail Buyers and Distributors

Intro:
The RTD category isn’t a trend anymore — it’s an anchor. According to Beverage Information Group’s July 2025 survey, more than 43% of retailers cited RTDs as the category most impacting their sales. Yet, many are still treating RTDs as a seasonal or novelty set rather than a long-term profit driver.

Here’s how to structure a high-performing RTD assortment that works year-round.

1. Start With Format Diversity
RTD consumers are looking for variety, but not chaos. Offer a balanced mix of spirit bases — vodka, tequila, and rum — with distinct profiles that appeal to different moments (refreshing, bold, tropical, etc.).

Optimal RTD mix by type:

• 40% vodka-based

• 30% tequila-based

• 15% rum-based

• 15% limited/seasonal or experimental

2. Merchandise for Discovery
Placement drives performance. Eye-level shelf space is critical for premium brands, while impulse bins near the cooler door capture trial.

• Cold box strategy: Group RTDs by occasion (beach, brunch, party) instead of by brand.

• Cross-merchandising: Pair with mixers, snacks, or glassware to encourage basket growth.

3. Lean Into Premiumization
The “value RTD” era is giving way to premium options that deliver quality ingredients and storytelling. Even with price sensitivity rising, data shows shoppers will pay 20–30% more for authenticity and design.

Retailers who highlight ingredient transparency, origin stories, and founder narratives win loyalty — not just a one-time sale.

4. Embrace Seasonality Without Losing Focus
Limited editions and “flavor drops” work best when anchored by a consistent year-round core. Build sets around flavor themes — citrus, berry, tropical — and rotate labels, not categories.

5. Future-Proof the Shelf
Expect more crossover with functional and low-ABV segments. The next phase of RTD evolution merges refreshment, flavor, and wellness cues. Stocking products that straddle these lines ensures relevance as consumer preferences shift.

CTA (Subtle):
As innovators in the premium RTD space, we’re passionate about helping retailers shape the next generation of shelf strategy. Stay tuned to Nirvana Insights for data and trend analysis you can use to grow your category.